Exploring consumer–brand engagement: a holistic framework
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2021
Predicting mobile network operators users m-payment intention
- Creator: Leong, Choi-Meng , Tan, Kim-Lim , Puah, Chin-Hong , Chong, Shyh-Ming
- Resource Type: journal article
- Date: 2021
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Creator: Hair Jr., Joe F. , Sarstedt, Marko , Matthews, Lucy M. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Creator: Matthews, Lucy M. , Sarstedt, Marko , Hair, Joseph F. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016
Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research
- Creator: Hair Jr, Joe F. , Sarstedt, Marko , Hopkins, Lucas , Kuppelwieser, Volker G.
- Resource Type: journal article
- Date: 2014
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
- Creator: Ngo, Liem Viet , O'Cass, Aron
- Resource Type: journal article
- Date: 2010